Kitchen Sink

Intro text is used to introduce the page content.

Important content entry note! Don't copy and paste text from Word or another program directly into the WYSIWYG. You have to "clean" the formatting off first by copy/pasting it into a plain text program (we like Sublime Text), then copy/pasting it into the WYSIWYG. If you don't, Word can carry over its own inline styles that will override our CSS stylesheets and make the text look weird (wrong color, wrong font, wrong size, etc.).

Writing User-Friendly Web Content

• Use pronouns. The user is “you.” AgFirst is “we.” This creates cleaner sentence structure and more approachable, conversational content.
• Use active voice. “The board proposed the regulation” not “The regulation was proposed by the board.”
• Use the words your users use.  By using keywords that your users use, you will help them understand the copy and will help optimize it for search engines.
• Chunk your content.  Chunking makes your content more scannable by breaking it into manageable sections.
• Front-load the important information. Use the journalism model of the “inverted pyramid.” Start with the content that is most important to your audience, and then provide additional details.
• Use short sentences and paragraphs. The ideal standard is no more than 20 words per sentence, five sentences per paragraph. Use dashes instead of semi-colons or, better yet, break the sentence into two. It is ok to start a sentence with “and,” “but,” or “or” if it makes things clear and brief.
• Use bullets and numbered lists. Don’t limit yourself to using this for long lists—one sentence and two bullets is easier to read than three sentences.
• Use clear headlines and subheads. Questions, especially those with pronouns, are particularly effective.
• Use images, diagrams, or multimedia to visually represent ideas in the content. Videos and images should reinforce the text on your page.